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Unilever Food Solutions
Inspiration brought to a B2B audience throughout a tasty combination of channels.
THE CHALLENGE?
Increase awareness in a market that has been traditionally hard to reach for a variety of sector-specific, professional and geographic reasons and optimize the omni-channel CRM strategy while presenting UFS as a trusted, inspiring partner in every professional kitchen. Both on a culinary level as on a business level.
OUR SOLUTION?
HeadOffice created 3 finger licking magazines, each with their own flavouring, style and identity for each country, that are the support base for the content marketing strategy of UFS. Here the umbrella themes are presented with mouth-watering photography and trendy interviews. This inspiring theme will be propagated through the other channels with additional contributions to keep the information fresh and snackable, perfect for time-starved chefs. By adding traffic builders to all platforms incremental impact within the target audience is generated.
Results
From food pairing to content sharing: one idea, different servings that generate incremental impact.
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3
magazines
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1,000
pages of inspiration
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140k
copies a year
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