Horta is the place to be for passionate gardeners, devoted pet owners and home bakers — built on local connection, passion and deep product expertise. Horta wanted to bring those values to life beyond the physical shop, into customers' homes.
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Horta
Like a bee to a flower. Or a flower to a bee. That’s how close Horta wants to be to its customers, to help and inspire them.
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Client:
Horta
Deliverables:
Loyalty programs & CRMCustom PublishingOur goal
Build a lasting relationship with Horta customers by inspiring them outside the shop, and strengthen the brand's core differentiator: expertise.
Our approach
Horta Magazine: a 100-page, twice-yearly publication built as a major pillar of Horta's new loyalty programme — and something that grew into much more than that. It gives customers a tangible piece of content to sit back and enjoy, written by copywriters with a genuine love of nature working in close collaboration with the Horta team, with a strong, recurring editorial format.
The results
The magazine delivers real value to customers through added content, inspiration and advice; reinforces Horta's expertise-led brand DNA while sharpening its visual identity; and creates a valuable, fully-owned communication channel that will help grow the business by tapping into what actually drives Horta's customers — their passion. It's a distinctive, "slow content" choice in an increasingly digital category, and one of a kind in its sector.