When all the signs are there that the time has come to buy a new phone, many of us inevitably wonder how to choose the best one from the dazzling array of smartphone choices out there? Cue a great salesperson who is more than happy to share their smartphone expertise with you. But how does this young Gen Z sales talent (at Proximus or Telenet) stay up to date with the latest Samsung news without a direct link to the brand? That is the challenge we set out to solve with Samsung in the past seven years.
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Samsung
Find out more about how we made Samsung sales fans even more enthusiastic.
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Client:
Samsung
Deliverables:
Digital mediaMarketing campaignsPerformanceVideo marketingAnimationOur approach
We decided to work with Samsung on building a relationship with this target group. How? With a creative (at times even a little crazy) multimedia content strategy starring our Samsung ambassadors: the influencers of the Samsung sales community and the go-to for sales teams.
The results
Our approach ignited brand love for Samsung among the various sales teams.
The salespeople attending the launch event increased with more than 50%
The views of product videos doubled compared with previous launches
100% of the target audience (Samsung sales talent) was reached
And, last but not least, pre-sales instore sales figures increased gradually.
We used our ambassador content to create an instructive and fun one-to-one experience. That way, Samsung mobile devices can shine in stores thanks to salespeople.