deCheckers is a Flemish platform that compiles all the questions about the accuracy of particular news reports or images in one place. Professional fact checkers do their work and all fact checks are collected at www.decheckers.be.
deCheckers asked us to help roll out an influencer campaign on TikTok to boost their launch in Flanders. We enthusiastically took on the job, sending influencers a fun challenge. Was their statement true or not? They had to figure it out and then share their findings on TikTok. What is also a must-have on this social media platform? Strong formats and an eye-catching launch video.