The aim: to familiarise everyone with Haacht Brewery’s wide SUPER 8 range. We renamed the range ‘De Slimste Bieren ter Wereld’, which is also the name of our umbrella concept for the sponsorship deal with the TV programme. In ten mini-photo rounds, we let viewers discover the SUPER 8 beers for themselves.
The spots alternate for ten weeks during the DSMTW season.
Can you guess them all?
We are taking our concept all the way from the living room on TV and online, to cafés and stores. The ‘De Slimste Bieren ter Wereld’ concept is reflected in retail in the various POS materials that we developed, such as door stickers and posters. You will also find the SUPER 8 quiz questions on the beer coasters. Perfect for quizzing with friends at the pub!