The Smartest Beers in the World are the ones from SUPER 8

October 18, 2023

Share via:

SUPER 8? That’s a range of six surprisingly delicious beers from Haacht Brewery that are so good that everyone needs to know about them. During the new season of ‘De Slimste Mens ter Wereld’, you can learn everything about the range right from your couch. Because every SUPER 8 beer is a response to the widely known photo round quiz just before the TV programme starts (again).

Play Video

The SUPER 8 photo round

The aim: to familiarise everyone with Haacht Brewery’s wide SUPER 8 range. We renamed the range ‘De Slimste Bieren ter Wereld’, which is also the name of our umbrella concept for the sponsorship deal with the TV programme. In ten mini-photo rounds, we let viewers discover the SUPER 8 beers for themselves.

The spots alternate for ten weeks during the DSMTW season.

Can you guess them all?

Play Video

Play Video

Play Video

The SUPER 8 beers, they’re everywhere

We are taking our concept all the way from the living room on TV and online, to cafés and stores. The ‘De Slimste Bieren ter Wereld’ concept is reflected in retail in the various POS materials that we developed, such as door stickers and posters. You will also find the SUPER 8 quiz questions on the beer coasters. Perfect for quizzing with friends at the pub! 

SUPER 8 poster

SUPER 8 staander

SUPER 8 staander

SUPER 8 biervoltjes

More information?

Don’t hesitate to contact us!

Evi Malcorps – CEO
evi.malcorps@headoffice.be
0479/72.21.11

Stijn Jacquemyn – Creative Director
stijn.jacquemyn@headoffice.be
0475/67.14.02

Heading to more news

November 20, 2023

HeadOffice and deCheckers distinguish fact from fiction

Was that Facebook post fake news or not? And is that a real image on Instagram or a DALL-E creation? The internet is full of (mis)information. deCheckers’ goal is to help discern fact from fiction. And we helped them with a robust influencer campaign (that’s the truth, really!). … Read more

December 9, 2024

New chapter for HeadOffice with Jente Joris as Managing Director

We’ll start 2025 in full force with a redesigned management team and new managing director. Jente Joris succeeds Evi Malcorps, who is stepping aside for personal reasons. … Read more

February 28, 2023

HeadOffice serves a fresh brew … in Haacht

Haacht Brewery has opened a new communication keg, that of HeadOffice! Together, we are ready to launch a number of amazing projects, which will certainly be the talk of the town in most Flemish pubs…. Read more