The Smartest Beers in the World are the ones from SUPER 8

October 18, 2023

Share via:

SUPER 8? That’s a range of six surprisingly delicious beers from Haacht Brewery that are so good that everyone needs to know about them. During the new season of ‘De Slimste Mens ter Wereld’, you can learn everything about the range right from your couch. Because every SUPER 8 beer is a response to the widely known photo round quiz just before the TV programme starts (again).

Play Video

The SUPER 8 photo round

The aim: to familiarise everyone with Haacht Brewery’s wide SUPER 8 range. We renamed the range ‘De Slimste Bieren ter Wereld’, which is also the name of our umbrella concept for the sponsorship deal with the TV programme. In ten mini-photo rounds, we let viewers discover the SUPER 8 beers for themselves.

The spots alternate for ten weeks during the DSMTW season.

Can you guess them all?

Play Video

Play Video

Play Video

The SUPER 8 beers, they’re everywhere

We are taking our concept all the way from the living room on TV and online, to cafés and stores. The ‘De Slimste Bieren ter Wereld’ concept is reflected in retail in the various POS materials that we developed, such as door stickers and posters. You will also find the SUPER 8 quiz questions on the beer coasters. Perfect for quizzing with friends at the pub! 

SUPER 8 poster

SUPER 8 staander

SUPER 8 staander

SUPER 8 biervoltjes

More information?

Don’t hesitate to contact us!

Evi Malcorps – CEO
evi.malcorps@headoffice.be
0479/72.21.11

Stijn Jacquemyn – Creative Director
stijn.jacquemyn@headoffice.be
0475/67.14.02

Heading to more news

November 16, 2023

HeadOffice on center stage BOCAs: 10 awards including the Grand Prix

It certainly was very exciting! With no less than 8 nominations, we were most likely to take home multiple awards. We redeemed all our nominations, and as cherry on the cake we received 2 extra awards: the Press Award and the Grand Prix…. Read more

October 19, 2023

We’re joining forces with Vlerick to meet their social media goals

From now on, Vlerick Business School can count on our expertise for the social media content of their Master Business Administration (MBA) programmes. We’re excited to get behind the school desks again! … Read more

October 12, 2023

Samsung and HeadOffice keep on rolling!

HOoray! Samsung has reconfirmed its trust in HeadOffice for the coming years after a strategic pitch. We will continue to support Samsung with their communication and training content towards their sales channels. … Read more