The Smartest Beers in the World are the ones from SUPER 8

October 18, 2023

Share via:

SUPER 8? That’s a range of six surprisingly delicious beers from Haacht Brewery that are so good that everyone needs to know about them. During the new season of ‘De Slimste Mens ter Wereld’, you can learn everything about the range right from your couch. Because every SUPER 8 beer is a response to the widely known photo round quiz just before the TV programme starts (again).

Play Video

The SUPER 8 photo round

The aim: to familiarise everyone with Haacht Brewery’s wide SUPER 8 range. We renamed the range ‘De Slimste Bieren ter Wereld’, which is also the name of our umbrella concept for the sponsorship deal with the TV programme. In ten mini-photo rounds, we let viewers discover the SUPER 8 beers for themselves.

The spots alternate for ten weeks during the DSMTW season.

Can you guess them all?

Play Video

Play Video

Play Video

The SUPER 8 beers, they’re everywhere

We are taking our concept all the way from the living room on TV and online, to cafés and stores. The ‘De Slimste Bieren ter Wereld’ concept is reflected in retail in the various POS materials that we developed, such as door stickers and posters. You will also find the SUPER 8 quiz questions on the beer coasters. Perfect for quizzing with friends at the pub! 

SUPER 8 poster

SUPER 8 staander

SUPER 8 staander

SUPER 8 biervoltjes

More information?

Don’t hesitate to contact us!

Evi Malcorps – CEO
evi.malcorps@headoffice.be
0479/72.21.11

Stijn Jacquemyn – Creative Director
stijn.jacquemyn@headoffice.be
0475/67.14.02

Heading to more news

HeadOffice brings A.S.Adventure’s extraordinary services into extraordinary focus

Belgian outdoor and lifestyle retailer A.S.Adventure has launched a shoe repair service for hiking shoes. This is unique in Belgium. Now, you don’t have to toss out your hiking shoes because of a loose lace loop or a scuffed sole. Instead, you can have them maintained AND repaired by experts. Such an extraordinary service requires extraordinary communication. Therefore, HeadOffice created a TV spot that portrays the shoe workshop in a unique way…. Read more

HeadOffice turns every salesperson into a Samsung Galaxy AI expert

Today, AI is everywhere, and not least in the new Samsung models! Samsung asked HeadOffice for assistance in ‘challenging’ salespeople’s Galaxy AI knowledge allowing them to turn every customer into a Galaxy AI expert in no time…. Read more

November 29, 2023

HeadOffice scores in the Netherlands with 2 content awards

Our campaigns do not go unnoticed also beyond our country’s borders. Yes, we triumphed at the CMTA’s, which are renowned awards from the Netherlands that reward content cases. … Read more