Galaxy AI was launched in early 2024, but Samsung is further expanding the Galaxy AI world with the launch of its latest models, including ‘foldables’. Today, all devices have even more AI features which are even more astonishing, winning you over and making you go crazy about them.
The combo of astounding AI features and their applications on the latest foldables offers unprecedented possibilities. And all the Samsung Specialists and salespeople were also able to experience these for themselves under the ‘Amazing to know, Inspiring to show’ campaign. Because … if you are enthusiastic about something, you will be quick to enthuse someone else too.
A first for this launch campaign are the TikTok-like videos in which Samsung ambassadors (like real content creators) challenge each other and get to work on the latest AI features. But there is more! In their shop, they were also shown an additional teaser video in an escape box … Another challenge!
The highlight, of course, was the big launch event where all salespeople, Specialists and Ambassadors came together on a ship. Here, too, the challenge idea was carried through and salespeople learned about the new features during a fantastic show. Afterwards, the Ambassadors visited every shop with a giant version of a Samsung device. They immersed salespeople in Galaxy AI and turned them into true experts.
It is too early today to communicate any figures or results from this launch campaign. But it is safe to say that the following Korean phrase totally applies: 직접 경험해 보면 팬이 될 것입니다*!
*Challenge: just use the AI interpreter on your new Samsung for the translation.
Don’t hesitate to contact us!
Evi Malcorps – CEO
evi.malcorps@headoffice.be
0479/72.21.11
Stijn Jacquemyn – Creative Director
stijn.jacquemyn@headoffice.be
0475/67.14.02
