The Smartest Beers in the World are the ones from SUPER 8

October 18, 2023

Share via:

SUPER 8? That’s a range of six surprisingly delicious beers from Haacht Brewery that are so good that everyone needs to know about them. During the new season of ‘De Slimste Mens ter Wereld’, you can learn everything about the range right from your couch. Because every SUPER 8 beer is a response to the widely known photo round quiz just before the TV programme starts (again).

Play Video

The SUPER 8 photo round

The aim: to familiarise everyone with Haacht Brewery’s wide SUPER 8 range. We renamed the range ‘De Slimste Bieren ter Wereld’, which is also the name of our umbrella concept for the sponsorship deal with the TV programme. In ten mini-photo rounds, we let viewers discover the SUPER 8 beers for themselves.

The spots alternate for ten weeks during the DSMTW season.

Can you guess them all?

Play Video

Play Video

Play Video

The SUPER 8 beers, they’re everywhere

We are taking our concept all the way from the living room on TV and online, to cafés and stores. The ‘De Slimste Bieren ter Wereld’ concept is reflected in retail in the various POS materials that we developed, such as door stickers and posters. You will also find the SUPER 8 quiz questions on the beer coasters. Perfect for quizzing with friends at the pub! 

SUPER 8 poster

SUPER 8 staander

SUPER 8 staander

SUPER 8 biervoltjes

More information?

Don’t hesitate to contact us!

Evi Malcorps – CEO
evi.malcorps@headoffice.be
0479/72.21.11

Stijn Jacquemyn – Creative Director
stijn.jacquemyn@headoffice.be
0475/67.14.02

Heading to more news

Glowi pioneers with RCA and HeadOffice.

Glowi, the largest private employer in Flanders, is continuing its growth strategy through majority stakes in RCA and HeadOffice. Both agencies are leading players in branding, marketing and communications. These collaborations are the next step in Glowi’s plans to further diversify its services. The two companies will join a new marketing and communications group that will instantly have more than 100 marcom professionals and cases for an extensive client portfolio in B2C, B2B and government communications. These cases include well-known names such as Fluvius, Bank Nagelmackers, the Federal and Flemish Governments, Samsung, Lapperre and Brouwerij Haacht. Tom Van den Bergh, CEO of RCA, will head the new marcom group…. Read more

Samsung and HeadOffice – the latest launch and training

HeadOffice is helping Samsung launch their latest Galaxy models and will train their Gen Z sales teams across each of their sales channels on all the latest features…. Read more

HeadOffice turns every salesperson into a Samsung Galaxy AI expert

Today, AI is everywhere, and not least in the new Samsung models! Samsung asked HeadOffice for assistance in ‘challenging’ salespeople’s Galaxy AI knowledge allowing them to turn every customer into a Galaxy AI expert in no time…. Read more