The 20-second spot, featuring the hiking shoes of an A.S.Adventure employee, will be shown on online television in June. The signs of use of this frequently (and eagerly!) worn pair of shoes play the leading role and were captured with a special lens. “We chose not to portray the service itself, but rather the added value it offers.”
This spot is part of a wider campaign around A.S.Adventure’s range of services. Besides the shoe workshop, where you can go for shoe maintenance and shoe repair, the outdoor retailer also offers a laundry service, clothing repair, equipment rental, personal shopping, and foot measurement and analysis.