Preliminary discussions with people who suffered pregnancy loss, midwives, psychologists, and other experts revealed that there is also a great lack of social and emotional support from family & friends, healthcare professionals and the environment.
Together with Solidaris, we therefore launched the ‘Erken mij’ content campaign that focused on more open communication around pregnancy loss.
We selected a specific branding and visual style that exuded softness. The hopeful colours symbolise early life, loss, love, and warmth.
On www.erkenmij.be, we share tips from experts, ways to preserve memories, help to navigate the administrative aspects, and recognisable testimonials. Through Solidaris’ own channels and targeted online channels, we advocated for more widespread recognition of pregnancy loss.
We also developed an ‘Erken mij’ fill-in booklet to make valuable memories tangible. HeadOffice also directed people in need of emotional support and assistance to Solidaris’s trained pregnancy counsellors.