We decided to work with Samsung on building a relationship with this target group. How? With a creative (at times even a little crazy) multimedia content strategy starring our Samsung ambassadors: the influencers of the Samsung sales community and the go-to for sales teams.

Twice a year, these ambassadors take to the stage for a reveal of the newest devices during Samsung’s launch event. But there’s more: they also star in fun Gen Z-style video stories (in WhatsApp groups and on socials and the learning platform) to showcase even more features. Afterwards, they hit the road, visiting each store with a fun, impactful, life-sized way to explain specific features (e.g., the Nightography Box).

Our approach ignited brand love for Samsung among the various sales teams.

• The salespeople attending the launch event increased with more than 50%
• The views of product videos doubled compared with previous launches
• 100% of the target audience (Samsung sales talent) was reached
• And, last but not least, pre-sales instore sales figures increased gradually.

We used our ambassador content to create an instructive and fun one-to-one experience. That way, Samsung mobile devices can shine in stores thanks to salespeople.