HeadOffice brings A.S.Adventure’s extraordinary services into extraordinary focus

June 8, 2023
Share via:
Belgian outdoor and lifestyle retailer A.S.Adventure has launched a shoe repair service for hiking shoes. This is unique in Belgium. Now, you don’t have to toss out your hiking shoes because of a loose lace loop or a scuffed sole. Instead, you can have them maintained AND repaired by experts. Such an extraordinary service requires extraordinary communication. Therefore, HeadOffice created a TV spot that portrays the shoe workshop in a unique way.
Hiking shoes are more than just shoes: they take you to places and experiences. Clearing your head in the forest, clambering over barbed wire, jumping over a stream… or almost anyway: your hiking shoes always took care of you. A.S.Adventure’s shoe workshop now takes care of them,

Stijn Jacquemyn, Creative Director at HeadOffice

The 20-second spot, featuring the hiking shoes of an A.S.Adventure employee, will be shown on online television in June. The signs of use of this frequently (and eagerly!) worn pair of shoes play the leading role and were captured with a special lens. “We chose not to portray the service itself, but rather the added value it offers.”

Those who take good care of their gear can enjoy it for longer. That’s where A.S.Adventure is happy to help, with specialised services such as our shoe workshop.

Didier Neyt, A.S.Adventure Marketing Director

Heading to more news

10 BOCAs for HeadOffice
November 16, 2023
HeadOffice on center stage BOCAs: 10 awards including the Grand Prix
It certainly was very exciting! With no less than 8 nominations, we were most likely to take home multiple awards. We redeemed all our nominations, and as cherry on the cake we received 2 extra awards: the Press Award and the Grand Prix…. Read more
February 28, 2023
Solidaris and HeadOffice smooth the way back to work
Increasing numbers of people are absent from work for a long period due to illness. The number in Flanders has been increasing in recent years, and topped 240,000 in 2022. For many people, the return to work is a long and difficult journey…. Read more
HeadOffice and Samsung renew their contract.
October 12, 2023
Samsung and HeadOffice keep on rolling!
HOoray! Samsung has reconfirmed its trust in HeadOffice for the coming years after a strategic pitch. We will continue to support Samsung with their communication and training content towards their sales channels. … Read more
©2024 HeadOffice. All rights reserved.