We’re bringing adventure to TikTok with A.S.Adventure

February 26, 2024
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Adventure is everywhere, now even on TikTok.

TikTok is home to many young outdoor enthusiasts looking for inspiration and entertainment. It should come as no surprise then that A.S.Adventure wants to leave its mark on TikTok so it can pique the curiosity of these enthusiasts in just the right way. Of course, bringing this mission to its successful completion is a great opportunity for our TikTok team.

A.S.Adventure’s aim on TikTok is to encourage Gen Z’ers to follow their curiosity and head outdoors, for adventures both large and small.

The approach is purposeful and authentic: By creating inspiring content that combines adventurous thinking and outdoor expert advice, we have developed a range of content formats that are in line with Gen Z’s interests and geared to current trends as well as being consistent with A.S.Adventure’s brand values.

Since November, our TikTok team has been developing these concepts and taking care of the production and post-production of all the TikTok videos. And the publishing and media-buying aspects are also being handled by HeadOffice.

The aim of this initiative is for A.S.Adventure to use its content-related expert advice to encourage more young people to make the leap from online inspiration to offline experiences. It is an invitation to experience nature through adventures large and small.

Adventure is here, for you too.

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