Heading to an out-of the-ordinary anniversary celebration

Client:

Brouwerij Haacht

Deliverables:

Content campagneNaming and eventProduct design
As Belgium’s largest independent family brewery, Brouwerij Haacht wanted their 125th birthday to be unique and memorable for both employees and clients. We created a full-on anniversary celebration, honouring the brewery’s legacy and the contributions of all colleagues – past and present – who have shaped its distinctive character over the years. We gathered many amazing stories, relived during a festive and interactive event and retold in an attractive collector’s book. Flavoured with the exclusive crafted gin, NondeGin , distilled by Brouwerij Haacht and branded by HeadOffice.

Our goal

Make this anniversary the perfect moment to reignite a sense of pride and joy in working for the brewery; by reconnecting colleagues and renewing a shared enthusiasm for Brouwerij Haacht’s distinctive and independent spirit.

Our approach

To capture the essence of the brewery, we spoke with current and former employees, retirees, and new colleagues – gathering personal stories as a part of Brouwerij Haacht’s rich history.

We infused these elements into the branding of Nondegin, featuring a distinctive see-through label design, paying a heartfelt tribute to the brewery’s heritage. ‘The best of the best’ stories were compiled in a high-quality print book and presented in a limited-edition box, alongside the gin.

The gin was unveiled during the celebratory employee event, where the stories came to life through stage narrations and interactive games hosted alongside fairground attractions. Creating an immersive experience. These narratives were further shared during public brewery tours. As a special thank-you, each employee received a bottle of NondeGin.

The results

Rather than a traditional celebration, we blended visual storytelling, live performances and interactive elements to bring Brouwerij Haacht’s legacy to life. The audience’s response was overwhelmingly positive – with families, neighbours, and other visitors enjoying this engaging and dynamic experience. It was truly a birthday to remember.

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